SEO stands for Search Engine Optimization and it’s a very famous tool for marketing your website on the internet and getting more traffic on a frequent basis. There are many other techniques of advertising your website and blog on the internet but SEO includes the most useful and effective set of techniques for getting your website or blog famous on the internet and convincing more users to visit your content. SEO includes link building, article writing, blog posting and getting your blog linked with niche websites and relevant blogs. In simple words, with this technique, you can get your website or blog optimized for getting more traffic naturally and that eventually result in increasing your income from Google.
SEO for a common website and WordPress website is not that different but somehow the techniques have different effectiveness level for Oracle-based website and PHP based website. You can’t just rely on the uniqueness of your WordPress website and imagine that more people will visit it but you have to do some effort about it i.e. optimizing your website for the search engine so when someone enters a keyword in Google, the results also include your website or blog.
Basic Tips for WordPress SEO:
1. Using Relevant Keywords:
A keyword is a thing that you type in Google when you want to search something. For example, you want to search a medical website but you don’t know where to find it so you will add some keywords in a search engine and see what results come up. These are the keywords that you need to enter in the content of your website or blog. This way when people search against these common keywords, your website will also show up in the search results.
2. Choosing the Links Carefully:
The basic purpose of SEO is to create and build links with other websites. When a visitor visits a website and sees other relevant website’s link there, he might also take interest in it and visit it. This is who most websites generate good traffic and get frequent visitors every day. Depending on the type of website or blog that you own, you need to search for the relevant websites and start creating your links with them.
3. Let Users Share Your Content:
Most people have the idea that when you have genuine content on your website, you shouldn’t let anyone share it or copy it because duplicate content will divide the traffic but it’s not true all the time. Preventing the visitors from copying your content is a good technique but not letting them share it is not good. You need to let your visitors share the content so they can help you spread it on other websites as it will result in more visitors coming to your website.
4. Allow Back Links on Your Website:
This is something that most people don’t consider and it’s allowing other websites to put links to your blog. This is the reverse of what you will do with other websites i.e. asking them to put your links with them. Letting people exchange back links with your website will allow more people to see your website and browse it if they are interested it. But, make sure that the websites you allow to put links on your blog are relevant and user-friendly i.e. good bandwidth and high-speed link opening.
How to Find Topics for Your Blog
To keep the audience engaged with your blog you need to continually write new articles, which takes a lot of time to find out the right topic for the right time. Finding the topics for the blog post is about easy enough but finding that article that your reader would love to read is almost another story.
For getting more users on the site we not to rely on our own personal taste, we need to find our audience’s behaviors and find out what are the users need and then drive that information on our blog or else we risk publishing irrelevant content. Which cause the users ignorance and the blog start suffering lack of traffic and income.
Have you ever written an article on your blog? Are you struggling for your article to go viral? You are spending hours for writing to make a positive impact on your visitors and shared it on possible social media platforms to bring traffic to it to get a good feedback.
Here are some of the useful steps to understand for choosing and finding the right topic for your audience actually desires.
Find Your Competitor Websites
The first thing that you have to think before you entered into the world of “blogging”, you should find your competition. It has no matter whether it was on a technology or on a blogging niche, you wanted to know where the right article’s info coming from.
Commenting is also a useful way to find the topic for the blog post, due to the high volume of users on well-ranked blogs, the authors don’t have enough time to approve it one by one. So, it is also the best opportunity to reply the user by answering their questions and then make a blog post with that content.
It is a good practice when you keep in touch with the competitor’s blog by commenting. When you visit your competitor blogs daily bases you find multiple trends article which is currently searching by users, this is another opportunity to write those topics with briefer and more informative way.
Write a Blog Post from User’s Questions
When you are doing informative blog posts on daily bases then your users come to you with questions because they know you are providing them knowledgeable data. In some cases when you got a question from your user there are others out there who might have the same questions. This is the great way to start a blog post on that question which might be received receive (in person, and via phone or email).
Working with that strategy gives you a benefit in case of publishing good and the user’s demanding content. First when you write an article according to your choice or market needs then others will find your blog by searching for that topic and they questioning you for finding the solutions to their further problems.
Quora Questions and Answers
Quora is one of the best Questioning and Answering site that feature Q&A containing different facts, instructions, and opinions that were voted on by Quora members only.
One of the best thing in Quora its content license allows you to reuse all the new articles/content by publishing anywhere on the web or social media by without any copyright issue as long as you also link back it to the original content on Quora.
It is not tough to find content on Quora you need to do some steps to do that well, Go to Quora website and in the search bar type your required topic. You will see multiple questions and answers as well, you will also find open questions which are not still answered. These questions are the great opportunity to make content on it. It is possible some of the other users also have the same questions, so it is better to provide the answer in the form of the blog post.
Audience on Social Networks
Social networks are the most trending platforms where users ask questions each other. This is also another good way to find the hottest topics for your blog post by getting an idea from the user’s questions. Facebook, Google+, Twitter, and Instagram are hot networks where you try to find different answers by questioning in the Groups, pages or on the profile posts.
You can find the number of groups where the user asked general questions or relevant to your niche and some of them didn’t get the answers or proper answer way. This is also the opportunity by creating a blog post on that topic.
How to Speed Up WordPress
We all know website speed is the most important thing to rank your site higher and it’s also effect on user’s experience.
Before the most of the users are on computer base when mobile has not yet famous as it is now. So, Google announced in 2010, that they are a mobile-first company and they have started working on which website speed is better to rank it first.
It will also affect when a user faces long time buffering on the server. A site which loads in more than 3 seconds is considered as not a good speed time.
If you have a swift site which loads very fast will definitely help to increase the site rank up and better user’s experience. So, if you have a website which is not a good in speed then here are the best steps which can speed up your WordPress site.
What Factors That Affect Site Loading Time
You have planned to speed your website before you do that you must have to understands that factors those effects on your site to decrease the loading time. So when you understand that strategy then you be able to speed it up accordingly.
1. Better Website Hosting
Your hosting plays a key role to speed up the loading time. When you buy a cheap hosting service then it might affect on loading time and decrease the speed to read out the database. They just optimized Apache and their services only but not the full server.
You have a sharing hosting with cheap rates it might be connected to other 200+ websites, those sites have to manage as well at the same time.
But if you are affected by higher cost hosting then no doubt it will speed up the site and increase the database reading capability. The recommendation by Google is a site should have below 200 milliseconds of TTFB to load full site.
2. Choosing the Right Themes and Plugins
The second thing which has to consider for good speed is that always select the right SEO optimized themes and fewer plugins. A lightweight hosting gives less stress to hosting on its end.
Always choose a theme which has less coding and a number of useable plugins only. Some of the themes have those plugins and extra codes you’d never need.
Similarly, some of the plugins that we use for sharing posts on social media or like Google plus follow button etc which make the site more time to load up completely. Better you can share manually on social networks or need those plugins when you really need this.
Try to not install multiple plugins that we are not using currently. For example plugins like sometimes, we keep the same plugin for free and paid version, custom font and typography plugins etc that is the weight of the server.
3. Optimize Your Images and Database
Most of the WordPress users are not aware of this simple thing and they use higher resolution images without optimizing their sizes. Higher resolution images are the second main factor of being slow buffering time on the sight.
Most of the websites hosting bandwidth are consumed by the higher resolution images you use within your blog posts and pages.
To optimize images there are the number of plugins that can compress the whole website images and optimize them. One of them is WP Smush which can compress bulk images with a single click on the WordPress admin dashboard.
As well the files are stored in the database like posts, plugins, plugins cache and images files etc. The bigger your website becomes the site more time to load up. To optimizing your databases, try to improve your site loading time by reducing the spam comments, fake users who register on your site etc.
4. Install Cache Clear Plugins
To speed up any WordPress website with simplest and quickest way is clearing the cache from your website regularly. Clearing caching daily or regularly helps the database to delete unwanted stuff and improve the speed of your website for user experience.
Don’t need to install multiple caching plugins always use single and use full one as there are many are many plugins available in WordPress store some of them are paid and others are free.
- W3 Total Cache: This is the most famous plugin used for cache clearing to optimize your website performance and speed up your WordPress site.
- WP Super Cache: This caching plugin is developed by the WordPress team itself This plugin is super useful for compressing pages, it generates the simple statics files for the dynamic WordPress sites.
5. Keep WordPress Up to date
WordPress teams are always working to improve the WordPress regularly to keep your sites both faster and safer. For that, you have to up to date with your WordPress version and plugins. A new update always fixes the bugs from the older version and it is also better supported by the latest browsers.
So make sure to update your WordPress whenever there’s a newer version is available on your dashboard. Before updating it is better to back your complete website, it might be possible while updating the connection has lost and some of the files are not loaded white updating process it may cause to restore your WordPress.
Things to Do Before Applying for Google Adsense
Most people start writing blogs because they want to get paid online either as a side income or as a proper earning profession. These are the bloggers who start the blog by keeping this basic idea in minds that sooner or later, they want to start earning money from the blog. Then there is another group of people who just write in a blog to socialize with people, interact with the users and help others with the information they have. Even if they didn’t want to earn any money in the beginning, as soon they realize their blog is getting a good amount of users, they also want to get paid.
In order to start earning from your blog or website, you need to apply for Google Adsense account. When you make this formal request, Google evaluates your blog and either approves it or rejects the request. Some people think that it’s just luck to be approved in the first attempt but actually, there is a specific set of rules that you can follow to be approved by Google Adsense.
Checklist for Applying for Google Adsense:
1. Check Quality of Your Blog Content:
If you have just started writing in a blog website and you want to apply for Google Adsense, the most important thing to consider is to check what the quality of your posts is. You can copy posts from other blogs just to add more posts in your blog but if the content is not unique, Google will reject your request. If the content is not explained properly or if you didn’t check the content for grammatical mistakes, you can’t qualify for Adsense. Same like that, there is a proper method for the layout of your posts i.e. a specific number of bullet points, lists and headings with top quality keywords.
2. Add Multiple Posts Before Applying:
If your blog is new or if there are just a few posts on your blog, Google won’t consider it as a valid blog. Before applying for Google Adsense, your blog needs to have multiple authenticated posts whether it’s written content or video tutorials. The important thing to do is to spend quality time with your blog and add as many unique posts as possible so when Google Adsense evaluates your blog, it seems well reputed. This high number of posts will also result in more traffic to your blog.
3. Check If the Design is Adsense Friendly:
The good thing about WordPress or free blog templates is that you don’t need to have any special development or design skills and you can instantly setup your own blog within minutes but the problem starts when you apply for Google Adsense, the crawler rejects the design because it’s not clean coded or not user-friendly. The better thing to do is to get a premium or paid blog design that is appropriate and certified for Google Adsense.
A private policy is a separate page that you need to add in your blog. In this page, you can add the terms and conditions for the visitors and users. It can be as simple as informing the visitors how they need to interact with the website, what rights they have and the things they are not supposed to do. The thing is that when you apply for Google Adsense, it checks the privacy page and if your blog doesn’t have any, the crawler won’t even consider the content, design or traffic of your blog.
5. Add Required Pages On the Blog:
Other pages that you need to add in your blog before applying for Google Adsense include contacting us page, terms and condition page, sitemap page and the introduction page. Google Adsense also considers these pages before approving your request. These are very simple pages and even if your writing skills are not good, you can easily create these pages by yourself.
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