What is SEO?
“SEO is the short form of “Search Engine Optimization.” It is the bunch of techniques and Strategies that a company or website owner use to bring the website at the top of the Search Engine Results Pages (SERPs).”
Some of the major search engines like Google, Yahoo, Bing that shows the higher result of pages and ranked post which is more according to the user’s search, they always try to provide the most relevant and unique result. Search Engine Optimization is the main source to get information from the internet and connect the people to the user’s site. Every user doesn’t know which site is more relevant to his search or even if he knows that then he cannot remind it for the long-time period. In this case, a search engine is the only source with the help user comes to the relevant result. Techniques that we use for SEO are divided in two main categories that are explained below.
Major Techniques of SEO (Search Engine Optimization)
SEO techniques are classified into two broad categories as follows:
- On-page SEO
- Off-page SEO
“On page SEO is all about on the whole design of the website and the way you are using to present your data or products on the website. It is the basic step to start the SEO for your website properly because unique content, pleasing to eye design and mindful reading will bring more organic visitors to your site.”
When talk comes to the On-page SEO, it’s sure that you have heard enough about Title tags, Meta tags, Keywords concentration for one lifetime. On-page search engine optimization is essential for the website to rank your website and let the Google know what about your site is related to. Some basic on-page SEO factors are a technical setup of your website, high quality but unique content, graphics, and infographics to improve the user experience and user-friendly overall website layout etc.
“Collection of techniques that a website owner or business use to improve the position of the website in search engine result pages is named as off-page seo. it is the process of link building to obtain organic traffic from search engines as well as from other relevant websites and blogs.”
Off-page SEO gives the user very good indications that how the other users observe the particular website.Off-page includes having mentions on social media (Facebook likes, Tweets, Pins, +1’s etc.) link building through relevant blogs and sharing the website link at several relevant platforms like forums and blogs. Off page SEO is also very important to maintain the high rank of your website in search engines as well as to get more traffic on it.