There are many ways to rank your site higher using Search Engine Optimization (SEO) in which one of them is Schema Markup. Schema Markup for SEO is the latest evolution in Search Engine Optimization (SEO). With this method, you can boost up your website in Search Engine Result Pages (SERPs).
In this article, today I will tell you about Schema markup for SEO and how to add schema markup in WordPress.
What are Schemas?
Schema is a code that we have to enter on the website which shows the user more effective results on the search. Schemas are the ways to clearly tell search engines and other applications about the article’s relationships between entities and actions.
Why are Schemas Important?
As mentioned above the Schemas allowed the search engines and the other applications to have a better understanding of the entities relationships and actions. Schema.org is actually underwritten by the world’s best search engines like Google, Yahoo, Microsoft and Yandex. If you want to run your website or in search of a business then Schema should be peaking your interest to improve the organic performance of your website or business.
How do Schemas Help with SEO?
Schemas play an important role in SEO. Because if you have noticed some recipes or events in in Google’s SERPs (search engine results pages) that are not just a normal search listing but also contain additional information as well. Those are known as rich snippets and they are thanks to schema markup.
What Types of Schema Are There?
There are many types of Schemas available like You can see the full list on Schema.org. For those directly related to search results, you can view the schemas that Google publicly states that they support here and some Schemas they support along with examples.
What Schema Does WordPress Already Support?
If you look through any of the official WordPress themes, you may notice an HTML class of hentry. This is actually a custom microformat that is used to markup date stamped or episodic web content, such as blog posts.
Now I will tell you how you can add schema to your word press site or post.
How Can You Add Custom Schema to WordPress Sites and/or Posts?
What if we want to add more custom implementations of the schema to our WordPress site and plugins don’t do the job? Say you want more than one type of schema per page/post, for example, you might want to have a schema for an event and also the person hosting the event or perhaps you have multiple reviews on a single page? The above plugins wouldn’t help with this.
What we will need to do is create a custom implementation of the Schema. In this article, we will look at two ways to implement schema; using micro data or using JSON-LD.
What is Microdata?
Micro data is a specification for a machine readable data which needs to be embedded within the existing content of HTML documents.
What is JSON-LD?
Hope so you have enjoyed this technology article of Schema markup for SEO and how to add schema markup in WordPress.
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